This community initiative is presented by INspired Media and TD Bank to offer support to LGBTQ2S+ businesses in the Greater Toronto Area. LGBTQ2S+ communities have a long history of supporting each other during difficult times, and we hope that this on-line directory will provide an opportunity for supportive businesses to reach their customers, and for LGBTQ2S+ customers to find businesses that support them. For businesses, here’s what we’re doing with your listing info.

INspired Media

Publishers of some of Canada’s most-loved print and digital publications. INspired Media’s publications include The Pink Pages Directory, PinkPlayMags, and theBUZZ. INspired Media also produces a popular talk show program called On the Couch broadcasting for six seasons on ROGERStv and YouTube, where community leaders, artists, entertainers, and others are interviewed in an engaging and intimate setting. We produce two annual trade shows, Pride in Business and Pride in Love. INspired Media is the LGBTQ2S+ community’s “FEEL GOOD Media.”

TD Bank

For 30 years, INspired Media Inc. has published The Pink Pages Directory to provide residents in the Greater Toronto Area and surrounding regions a free of charge directory that showcases LGBTQ2S+ friendly businesses and services. In light of the current COVID-19 pandemic, TD is proud to be a partner with INspired Media Inc. in launching The Pink Basket initiative to help support local LGBTQ2S+ friendly merchants and businesses during this difficult time. This new digital platform aims to support local merchants by stimulating sales and to heighten public awareness on the importance of buying local. TD has a long-standing commitment to support LGBTQ2S+ customers, colleagues and communities and the spread of COVID-19 is creating an additional burden on many of our small business owners. This initiative is just another way for TD to make a difference in the communities that we serve. To learn more about how TD can help you, please contact one of the Regional Managers for LGBTQ2S+ Business Development supporting the Greater Toronto Area in our listing on The Pink Pages Directory.

City of Toronto – Councillor Wong-Tam

As a former small business owner and founding member of the Church and Wellesley Village BIA, I understand personally the pressures that local LGBTQ2S+ businesses operate under during normal times, let alone the historic challenges that the COVID-19 pandemic brings on. This is why I am proud to support the The Pink Basket initiative, which will serve as a fantastic new online resource for local residents and patrons. Our continued patronage will be critical in the timely survival of LGBTQ2S+ cultural spaces and businesses. They serve us all year round and now they need our pink dollars more than ever before. Let’s support these small businesses together!


The Pink Basket Project is supported by the following organizations:

Dr. Jill Andrew, PhD, MPP Toronto-St. Paul’s

Canadian Gay and Lesbian Chamber of Commerce

Ontario Gay and Lesbian Chamber of Commerce

Canadian Women’s Chamber of Commerce